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Author: Gini Dietrich

24 Reasons You Hate Your Job and What to Do About It

How to Generate Content Ideas and Forever Avoid Writer’s Block

The 2019 Spin Sucks Summer Reading List

Doin’ It For the ‘Gram: Six Ways to Use Instagram in Business

How the PESO Model Can Prevent the Convergence of PR and Marketing

Outsourcing: The 3 Ways to Decide When and How to Do It

Communicators: It’s Time to Step Up and Own the PESO Model

The Whys and the Hows of Extraordinary Onboarding

How Journalists View Earned Media in Today’s Digital World

How to Integrate Owned and Earned Media In the PESO Model

Cross Your Fingers Marketing: Why Hope Isn’t a Strategy

A How-to Guide In Asking for Referrals for Your Agency

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