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Author: Gini Dietrich

10 Reasons to Ditch the RFP Process In Your Agency Search

The Truth About Long-Term Communications Success

The Two-Question Test for CEOs Considering Political Statements

Earned Media Among Corporate Silence and Fragmented Bubbles

Supercharging AI Tools for Your Day-to-Day Comms Work

The Future of the PR Industry In an AI World

Celebrating 300 Episodes of the Spin Sucks Podcast

How AI is Shaping the Future of Communications

Navigating the New Frontier of AI In Public Relations

Using the PESO Model© In a Communications Campaign

Optimizing Content for Generative Search, AI, and SEO

What the PESO Model Certification© Means For Students and Pros

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