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Author: Gini Dietrich

A PESO Model Program Can’t Exist Without Owned Media

Gin and Topics: This Magic Trick Will Blow Your Mind

PR is Not Just Media Relations (Yes, Again!)

Why Women Are So Incredibly Hard On Themselves

Shared Media: A Deep(er) Dive into Its Place in the PESO Model

Gin and Topics: This is the Only Anti-Aging Secret You’ll Need

The Key Traits of a Successful Entrepreneur

How to Build Trust in the Era of Fake News

Earned Media: The Three Foundational Pillars for Success

Gin and Topics: Who Steals a Cheese Grater?

Advice to Those Who Want to Build a PR Firm

How to Use Paid Media in Your Communications Program

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