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Author: Laura Petrolino

How to Reduce Bias in Communication: A Communicator’s Responsibility

Help! My Client is Questioning PR Value! What Should I Do?

2020 Super Bowl Ads: The Communications Perspective

The Secret Ingredient to an Exceptional Client Relationship

Three Steps to Create an Employee Brand Ambassador Program

Five Client Service Processes You Know You Should Do, But Don’t

Spin Sucks Question: Cultivating Customer Brand Ambassadors

Client Onboarding: Follow These Four Steps for Success

Spin Sucks Question: The Future of Influencer Relations

What Cats Can Teach Us About Effective Content Creation

Spin Sucks Question: Communications Trends of 2020

Growing a Business: The Jump Shot Success Strategy

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