If you want to know what’s happening in an organization, the best place to sit is within the learning department. You get to see the latest trends, frameworks, and models that the company’s leadership wants its people to know and master. Through this, if you’re paying close enough attention, you can also see the challenges the organization is experiencing and working to overcome through educating its people. It’s one of the reasons why I truly enjoyed my career in learning leadership within a Fortune 500 company—I got to understand the business more thoroughly than I might have if I were isolated in a single department.
Through this work, I have also developed a deep appreciation for how ongoing learning improves employee and business performance, the process by which professional adults learn and adopt new information or methods, and the value that a robust learning operation brings to an organization.
After more than two decades working at the intersection of business strategy, adult learning, and operational excellence, I have designed transformative learning programs that have reshaped corporate environments. Leading initiatives that enabled teams to adopt new capabilities, drive business impact, and generate significant cost savings is why I love being a learning professional.
Maybe you saw Gini’s recent article (or podcast episode or video) about the leadership team expansion. In case you haven’t, I’m happy to share I have joined the Spin Sucks team as the Chief Learning Officer.
I’m ecstatic about this move for so many reasons, working with the amazing Spin Sucks team, personally learning and growing—but mostly, it’s an opportunity to help transform organizations communications and marketing strategies.
How Learning Transforms Businesses and Supports the Spin Sucks Movement
I’ve always believed that learning isn’t just a function—it’s a force, an enabler for personal and organizational success. It’s what transforms organizations, drives innovative thinking, and gives people the confidence to do meaningful work.
So, when the opportunity came to join Spin Sucks as Chief Learning Officer, I knew it wasn’t just the right move for me—it was an opportunity for me to have the kind of impact I want to make.
Now, I get to bring my love for learning and my experience to Spin Sucks—and I couldn’t be more excited.
At its heart, Spin Sucks is about transforming how communications and marketing are done and measured through the implementation of the PESO Model©. The PESO Model doesn’t require practitioners to throw away everything they ever learned about how to do marketing or communications, but it does require learning new thinking, breaking down internal siloes that have taken generations of company structure to build, and adopting new methodologies for measuring success and aligning marketing communications, activities, and strategies to business outcomes.
That can be a shock to the system for communications and marketing professionals when it’s first introduced – which is why it’s so important for Spin Sucks to have an enterprise-friendly learning program as part of our core offerings.
What I’m building is going to speed and smooth out the adoption of the PESO Model inside large organizations, creating practitioners who genuinely understand its value and know how to implement it successfully.
Learning Is More Than a Checkbox
In too many organizations, learning is treated as a checkbox—simply a compliance requirement that learners must complete. Something done to meet an obligation rather than drive transformation.
That’s never how I’ve seen it.
When done right, learning is a strategic advantage for both the organization and the learner. It improves how teams think, collaborate, and solve problems. It creates alignment across departments and helps everyone, from interns to executives, move in the same direction. It also helps people navigate change, master new tools, and adopt frameworks that make work more effective and purposeful.
Learning isn’t a “have-to-do”; it’s a growth opportunity that contributes to both individual and company success. For me, that’s why learning isn’t just a check-the-box exercise.
It’s about empowering professionals to make better decisions, achieve their career goals, challenge the status quo, and build sustainable success.
Seeing the lightbulb go off when someone finally “gets it,” then implements it and gets the results they desired, and knowing that I had a part in that, is an amazing feeling.
And when it comes to building ethical, high-performing communications and marketing teams? Learning is the foundation.
Why Spin Sucks
Spin Sucks isn’t just a brand—it’s a belief system. A belief that truth matters. That ethical communication is good for business. Eliminating spin and doing the right thing, even if it’s different or hard, is the only way to build long-term trust with your audience.
Those values align perfectly with my own. Throughout my career, I’ve built programs that don’t just educate people, they empower them, helping teams move from theory to execution, from information to action. That’s exactly what I plan to do here.
Spin Sucks has already built a strong foundation around the PESO Model—a framework that integrates Paid, Earned, Shared, and Owned media strategies. But implementing the PESO Model and moving beyond a tactic list takes more than just a few blog posts or a one-time workshop.
It takes practice. It takes repetition. And it takes structured, relevant learning that meets people where they are. That’s where learning plays a pivotal role. It ensures that professionals across disciplines understand the PESO Model framework, align their strategies and tactics, and execute with integrity.
That’s where I come in—to help transform organizations.
My Vision for Learning at Spin Sucks
I joined Spin Sucks to lead the next phase of our learning strategy, not just for our internal team, but for our clients and the communities we serve.
The world of learning is changing fast. As teams are asked to do more, faster, and better, the way busy professionals engage with learning has changed dramatically.
Gone are the days when learning professionals could rely on days-long, leader-led workshops, long e-modules that take hours to complete, or the old “read and sign” approach.
They simply don’t work for today’s learners. Instead, people need on-demand content, personalized learning paths, AI-enhanced feedback, and microlearning experiences that fit naturally into their workflow.
I’ve built those systems before, and now, I get to do it again with the Spin Sucks philosophy at the core.
We’ll focus on real-world applications. On helping teams use the PESO Model with confidence. On giving leaders the tools to build alignment with business, navigate ethical communication and marketing dilemmas, and message with clarity.
Whether it’s onboarding new content teams, developing strategic storytelling skills, or scaling PESO Model adoption across an enterprise, I’m here to make learning practical, accessible, and transformative.
What’s Next
I didn’t join Spin Sucks just to design training. I joined to create an impact. I want our clients to look back six months from now and see the difference: in how their teams collaborate, in the communication and marketing strategies they implement, in the business results they drive. I want them to feel more confident, more aligned, and more equipped to lead with integrity in everything they do.
Because learning isn’t just something we do at Spin Sucks— it’s who we are. It’s how we grow. It’s how we drive better communication and marketing campaigns, better business outcomes, and ultimately, a better world.
Spin Sucks is all about driving meaningful, ethical communication strategies, something that cannot be achieved without learning.
Whether it’s teaching teams about the risk of misinformation, training them on earned media strategies, or equipping teams with a communication and marketing framework that fosters trust, learning ensures that organizations implement our philosophy effectively.
As Spin Sucks grows, we will empower professionals to execute ethical marketing practices, eliminate spin, and build trust with their audiences.
I’d love to connect with you, learn about your challenges, and explore how we can build learning into the foundation of your success.
Let’s get to work.
